Today’s logistics chains are more complex and more demanding than ever. The days when shipping ambitions could only go as far as one part of the state—or country—to another are long gone, and global shipping on tight deadlines is the norm. Many more businesses are now incorporating shipping their items to destinations around the country and even the world. Because of this, for some businesses, shipping temperature-sensitive products is crucial to growing customers and revenues.
However, shipping temperature-sensitive products requires certain precautions to ensure they arrive in viable condition. Some products, such as certain fruits, vegetables, alcoholic beverages, and even pharmaceutical products. These precautions come in the form of active temperature controls during shipping and cold chain packaging to protect cargo. This matters for three important reasons.
Reduce Losses
Shipping temperature-sensitive products with the right protection ensure that more of them arrive to vendors, clients, or customers with more usable products. This means that vendors have more products to sell, and for you, as a seller or supplier, less waste and more cost-effectiveness. If you’re consistently losing many products to being compromised by temperature fluctuations, this is affecting your operating costs and cutting into your profits.
Satisfy Regulations
As more products are shipped around the country and world, more regulations are falling into place, especially with regard to food and pharmaceutical safety. Any business that wants to avoid violating regulations and facing fines and other penalties must comply with temperature control requirements. Breaking these safety regulations can put the product and your business at risk, especially when competitors are all too willing to provide the safety in shipping that others won’t.
Gain Consumer Goodwill
Another important aspect is raising your business profile and building your reputation. For example, if your business sends meal kits out to customers, today’s consumers are much more informed thanks to easy access to research resources like the Internet. They know that food can arrive in fresh, pristine condition and doesn’t have to look like it’s been exposed to the elements and lost some of its freshness.
If you commit to carefully shipping temperature-sensitive products and send customers items that are well preserved and retain their quality, this is the fast track to gaining repeat customers and even growing your business, as reviews and other online marketing do some of the work for promoting your product.
If you’d like to ensure your business shipping goes smoothly and enjoy more efficient temperature-controlled shipping, we can help. Contact Protek Cargo with your questions and get a quote.
